Americana, the largest quick-service restaurant operator in the Mena region, announced plan to start a new poultry feed plant in Ethiopia to support its business.
The National News, a UAE media out let reported that Americana, which has 84 stores under construction as of June 30, expects to add 250-260 new restaurants by the end of the year.
The company opened 108 new stores during the first half of 2023, bringing its total restaurant count to 2,277 stores as of the end of June.
“I am really excited about starting a poultry feed plant in Addis Ababa,” chairman Americana, Mohamed Alabbar told the Future Hospitality Summit in Abu Dhabi on Tuesday.
“In the Arab world, we have a shortage of chicken feed … 65 per cent of the cost of the chicken is the feed and none of us in the Arab world is able to produce the feed because we don’t produce soya, we don’t produce corn.”
Americana, founded in Kuwait in 1964, introduced fast-food restaurants in the region in 1970. It is the largest out-of-home dining operator in 12 countries across the Mena region and Kazakhstan and operates restaurant chains such as Pizza Hut and KFC.
Source: Ethiopian News Agency